Matthew Cunnane's CV

This CV belongs to matthewcunnane@gmail.com

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Matthew Cunnane

Digital Experience Designer & Researcher
+353 83 196 3094
matthewcunnane@gmail.com
Cork City | Ireland | Remote
www.matthewcunnane.space

Professional Statement

I am a product designer and UX researcher with four years of hands-on experience across web, product, and content strategy. My design career began in 2021, building on earlier experience in digital communications and internal content strategy, starting in 2018 with SAP in Galway.
That early foundation in communications taught me the importance of clarity, structure, and stakeholder alignment, skills that naturally complemented the user experience, information architecture, and collaborative design principles I was first introduced to at university. Since then, I have delivered end-to-end projects including marketing websites, SaaS platforms, service-based tools, and research-led initiatives across startups, public-sector teams, and enterprise settings.
Today, I bring a balanced and mature design skill set that spans user research, UX writing, SEO-informed content strategy, and collaborative execution. I approach every project with human-centered principles and a focus on delivering clear, accessible, and business-aligned outcomes.

Skills & Tools

🧩 UX/UI & Design

User Research, Insight Synthesis, Information Architecture, Content Design, Wireframing, Responsive UI Design, Journey Mapping, User Flows, Design Systems, Visual Assets,

📝 Research & Content Strategy

User Interviews & Usability Testing (Remote & In-Person), UX Writing & Web Copy, Content Architecture, Brand Voice, CMS Structuring, QA, Testing, and Iteration, Marketing Copy & Cross-Channel Messaging

🛠️ Tools & Platforms

Figma · Penpot · Webflow · WordPress · Softr, Adobe Illustrator · After Effects, Miro · FigJam · Notion, Google Analytics · Fathom Analytics, Typeform · Google Forms, Zapier · Cal.com · Zeplin · Airtable

🟢 EXPERIENCE

3VA Studio | Ireland

Co-Founder & Design Director

May 2022 → May 2025

Boutique design consultancy for startups, nonprofits, government agencies, and small businesses.
  • Facilitated 15+ client workshops to align on brand vision, user needs, and project scope
  • Designed and maintained scalable design systems and style guides, improving developer handoff efficiency by 40%
  • Developed accessible, conversion-oriented landing pages and campaign sites (e.g., forDoctors.ie) with SEO best practices
  • Produced UX research deliverables—survey analysis, A/B test plans, usability reports—to inform iterative design improvements
  • Managed end-to-end delivery of creative projects—balancing timelines, budgets, and stakeholder expectations across diverse sectors.
  • Delivered results-focused landing pages, including for forDoctors.ie, increasing client bookings via SEO, brand tone, and mobile-first design.
  • Built the Institute of Designers Ireland’s “I Am A Designer” campaign website, supporting a national advocacy initiative.

HubBook | Cork | UCC IGNITE Accelerator

UX Researcher & Designer

Sept 2024 → March 2025

Design‐led research initiative for remote working software and coworking spaces.
  • Conducted 40+ stakeholder interviews with hub owners and operators, end users (customers), and funding bodies to uncover pain points and opportunities
  • Designed discussion guides and participant screening criteria for structured stakeholder interviews, including in-person sessions that explored software and workflow usage.
  • Conducted contextual inquiry through hands-on demos of current tools and processes.
  • Planned and executed multi-phase research of the coworking market. From secondary market research to primary research where I conducted regularly in-person interviews.
  • Presented research reports to business mentors and advisory boards (Local Enterprise Offices, Enterprise Ireland) with product development and funding roadmaps aligned with user needs and business objectives.
  • Synthesized qualitative insights into personas, journey maps, and opportunity frameworks to guide decision making and next steps.

EventRack.eu | Sligo

Product Designer & Marketing Lead

Oct 2023 → Oct 2024

Event discovery platform for tech, business, and design events in Ireland.
  • I developed and launched a web platform hosting 200+ events over 3 months.
  • I designed the full UX, UI, and information architecture, focusing on navigation and event creation. Making it simple to create and find events based on event type, location, and date.
  • Conducted 30+ one-on-one interviews with event organizers and attendees to prioritize feature set and refine information architecture
  • Collaborated directly with developers to hand off design assets and ensure pixel-perfect implementation
  • I tracked marketing performance and engagement, reaching a peak of 300 website visitors in 24 hours and 1,800+ weekly LinkedIn engagements.
  • EventRack received national coverage in The Business Post's Connected Magazine (27 Jan 2024) and was showcased at NDRC’s First Fridays at Dogpatch Labs in Dec 2024.

3SSENTIA | Berlin / Remote

UX/UI Designer

May 2022 → Jan 2023

Wellness-focused Chrome plugin for remote professionals (German pre-seed startup).
  • Mapped core user journeys and crafted emotional design principles for onboarding and daily workflow features.
  • Built interactive prototypes and conducted remote usability tests with early users, refining interactions based on feedback.
  • Built and maintained a modular Figma component library and scalable design system, accelerating feature iteration and feedback cycles.
  • Reduced development time by validating ideas through clickable Figma prototypes.
  • Applied emotional design and Information Architecture to identify user habits and daily routines.
  • Designed onboarding flows and walkthroughs for sales demos.

Deveire | Limerick

Graduate UX/UI Designer

Oct 2021 → May 2022

Irish Multinational IT company delivering Enterprise Web Development services globally.
  • Authored and QA-tested UI copy and content structure for client websites, ensuring clarity and brand compliance
  • Defined sitemap and user flows, conducting keyword research to optimize for both UX and SEO performance
  • Introduced Figma wireframes and prototyping to client meetings to accelerate feedback cycles.
  • Delivered UI design and stylesheets for multinational clients’ websites and web applications.
  • Adopted JIRA-based Agile workflows and participated in planning, stand-ups, and sprints to align with development teams.

SAP | Galway

Media & Communications Intern

May 2018 → Jan 2019

SAP is a global leader in enterprise software, offering solutions that streamline and enhance business processes.
My role was as an internal communications intern on the SAP Partner Service Delivery team.
  • Produced monthly digital newsletters and intranet updates.
  • Managed digital asset library and media resources while ensuring brand and compliance adherence.
  • Gathered user feedback via surveys and informal interviews to improve communications strategy
  • Managed internal and external communications on both digital and traditional channels.
  • Recorded, edited, and produced media for the department’s quarterly updates.

Topline Rodgers | mybuildingsupplies.ie | Sligo

eCommerce Website Admin

Jan 2018 → May 2019

Topline Rodgers is a Home, Garden, DIY, and Building supplies provider in Sligo, Ireland.
  • Established the eCommerce site’s information architecture, sitemap, and product categorization to reflect realworld shopper behaviour and non-techy customers.
  • Designed basic user flows to guide customers through searching, browsing, filtering, and checkout experiences.
  • Managed, updated and categorized over 2,000 product listings in the stock database. Ranging from paint and screws to timber, ensuring accurate details such as size, quantity, and color variations.

🔵 EDUCATION

University College Cork | Ireland

IGNITE Business Start-up Accelerator

Sept 2024 → March 2025

  • Participated with the development of HubBook, a design-led coworking research platform.
  • Focused on business model validation, user needs discovery, sales, marketing and pitching.
  • Presented at IGNITE Quarterly Reviews to local enterprise leaders.

ATU Galway City × CREW Digital | Ireland

CEED Creative Entreprenuership & Enterprise Development

Sept 2023 → April 2024

  • Postgraduate diploma in Creative Business and Entrepreneurship on CREW Digital’s CEED 2023/24 Program.
  • Program focused on UX, product development, and creative business strategy.
  • Participated with EventRack, exploring go-to-market, promotion, monetisation, and platform design.
  • Presented at the CREW Galway Business Showcase (2024).

University of Limerick | Ireland

Bachelor’s in Digital Media Design, 2.1

Sept 2016 → May 2020

  • 4-year design and technology program under the Dept. of Computer Science & Information Systems.
  • Final Year Project: Design System Documentation & Rationale for Mindfulness Meditation in VR.
  • Core focus areas: UX/UI, Visual Design, Human-Computer-Interaction, Perceptual Systems, Interaction Design, Digital Prototyping, Physical Product Design.

Unitec | Auckland, New Zealand

Department of Creative Industries | Semester Abroad

Feb 2019 → July 2019

  • Hands-on courses in Motion Design (Adobe Suite), 3D Animation (Autodesk Maya), Product Design (CAD), and Digital Photography.
  • Developed visual and conceptual fluency across media in an international context.

⚫ Memberships

  • Member, North West Clare Designers Group
  • Alumni, University College Cork (IGNITE Program)
  • Alumni, University of Limerick (BSc Digital Media Design)

⚫ Certs & Volunteer Work

  • Rookie Lifeguard – Gold Level 3 (Indoor Pool), Royal Life Saving Society
  • Red Cross – First Aid & CPR Certified
  • Surf2Heal Ireland – Digital Assistant (Volunteer, surf therapy program for children with autism)

⚫ Talks, Events & Showcases

  • Presenter @ CREW Digital Business Showcase 2024.
  • Presenter @ University College Cork Business Showcase 2024.
  • Featured @ NDRC & Google First Fridays Startup Event @ Dogpatch Labs (2024)
  • Attendee @ UXDX 2023.

🟡 Projects & Clients

AriseHealth logoOE logo2020INC logoToogether logoToogether logo

Surf2Heal

Surf2Heal is a volunteer-led surf therapy program for autistic children in Ireland. I supported their communications and digital setup by creating a website, contact form, and social media integrations using Softr, a no-code web application builder. The project helped simplify booking and enquiry processes, reduce admin overhead, and improve visibility for parents and volunteers.

forDoctors.ie

forDoctors.ie is a private medical consultancy website developed for a UCC IGNITE cohort participant. I delivered a full-stack no-code solution including branding, Webflow development, Cal.com booking integration, and Stripe payment processing. The site ranks at the top of its niche SEO keywords and continues to generate client leads.

iamadesigner.ie

Commissioned by the Institute of Designers in Ireland, this site supported their “I Am A Designer” nationwide mapping campaign. I custom-coded a responsive, standards-compliant landing page based on supplied designs, optimizing for speed and accessibility. The final product launched as part of a national awareness initiative and was featured in IDI's annual report.

EventRack

EventRack is an independently developed event discovery platform for tech, business, and design events across Ireland. I led the design, build, and marketing of the platform, including UX research, UI design, SEO strategy, and content creation. The site hosted 200+ events, earned national media coverage in The Business Post, and was showcased at NDRC's First Fridays in Dublin.

Get in touch

My email is matthewcunnane@gmail.com

Or find me via the links below:

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